As a long time youth-oriented retail brand, Bratpack has been a part of many lives of young adults, mostly through bags and luggages. However, Bratpack has been progressing as a lifestyle brand ever since. Now, they are more engaged in terms of what the local youth are into. As a lifestyle brand this is vital because being relatable is key to being accepted in the young minds. Delving into music, arts and such, Bratpack recently hosted an event that promotes the ever-growing culture of DJ-ing in the Philippines. The Spinister DJ Competition was held to cultivate young local talent. The finals night had students from De La Salle University, FEU Institute of Technology and Angeles University Foundation, where Jeane Phillip Zamora of FEU took home the crown.
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