Urban Athletics has recently opened their newest shop at S Maison. It's a far leap from their beginnings in their Greenbelt space. The same focus on sneakers, but a different direction with aesthetic. The UA team took notice of the continuous progression of sneakers as a mere feet accessory, to a focal point to a certain lifestyle. The branch at S Maison was clearly inspired by that idea. A good mix of styles, clothing and accessories to complement all of a sneaker enthusiast's needs. In addition, they took inspiration from modern industrial design for their store's interiors, an added experience for all their guests.
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