The
school days are almost on our doorsteps. From the gentle hum of the ocean
breeze, we'll soon hear our professors' nagging voices instead. The roster of
films we watch on Netflix will soon be replaced by papers to submit, and the
list goes on. But school won't be just as bad when you have like-minded people
around - people whom you share the same interests and ideas with, as well as
make fun memories and build meaningful friendships with. This is what
Bratpack had as their inspiration in creating their Back-to-School campaign,
#AlwaysInPacks, which highlights the brand of "camaraderie and
collaboration" that we can only experience as students.
Being a
brand that is there not only to sell top-notch items such as bags and other
everyday essentials, but also offer their clients a different shopping
experience, Bratpack makes sure that their offerings and campaigns are
something that the youth can identify with and be empowered by. That’s why
#AlwaysInPacks, being anchored on this objective, is made to be relatable for
students. It aims to turn the idea of school from a solely stressful activity
but an adventure that does not only expand our brains but also allow us to
discover new horizons through the people we meet and the experiences we share
with them.
To perfectly illustrate this idea, Bratpack teams up with
Manila-based indie folk-rock band The Ransom Collective, composed of
students from UP Diliman, to be their Campus Capers. The group met at school,
forged friendship that started with a chance encounter, became a band that
brought a refreshing new sound to the country's musical landscape, and did what
they do best -- travel and go out and about the city -- together. They are then,
without a doubt, #AlwaysInPacks.
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