Photos by Marvin Conanan
In a country loyal to the Swoosh, we expect and accept so much from the brand. While very beneficial to their company, and a reason for almost an automatic success for everything that they do or produce, it is very admirable that they continuously push boundaries. Nike has just launched their first ever youth-centric concept store in the country. It's not that they don't provide footwear, apparel and accessories for the youth through their existing stores, it's more of their way to show support and care for the next sports-active and passionate generation. It's a specialty store that caters solely to toddlers and teens sportswear needs. An amazing concept that cultivates the sports culture at the youngest level, and provides further inspiration to aspiring young athletes. Visit the Nike Prodigy Store at their two locations; Kidzania, Bonifacio Global City and Ayala Fairview Terraces, Quezon City.
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