THE officially starts its 2013 campaign and drops its summer collection March 22, where else but at Cubao X. Coinciding with the release is the opening of Dyani Lao's new tattoo shop right above the clothing line's headquarters. As always, events don't go quiet at THE. Together with Locked Down Entertainment and Red Ninja Productions, THE brings out bands like Chicosci, Pedicab, Sandwich, and Curbside to provide the music. They hint that it's gonna be wild so be there.
15 March 2013
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