It's not often that you see traditional Filipino fashion successfully made to look contemporary; a lot of times it ends up with the Barong Tagalog worn in a tacky way, or a renowned ethnic pattern used quite oddly and forced on a piece of clothing. I guess, it's not really that easy too. Because unlike other ethnic styles, ours is quite ornate, which in most cases, is more difficult to blend with other designs. But when done right, we believe that it could be pioneering.
"Mahal Kong Pilipinas" brings forth that conversation, of how traditional Filipino clothing can feel more modern. London-based Filipino Stylist and Creative Director Isabelle Landicho, produced this editorial to showcase traditional Filipino clothing to a contemporary audience. Being born in the Philippines and then moving to the UK at a young age, Landicho grew up with a mixed cultural background, which inspired her to advocate diversity in fashion. "Mahal Kong Pilipinas" totally displays that part of her, as she mixed traditional Filipino garments with contemporary British labels worn by Filipino models. On top of that, Landicho also frees the garments of its gender attachments by making a female model wear the Barong Tagalog, while a male model wears accessories traditionally worn by tribal women.
This editorial is made by this team:
Photography
Genoveva Arteaga-Rynn
@arteagarynn
Styling and Creative Direction
Isabelle Landicho
@lethal_izzle
Set Design
Matthew Redman
@matthew_redman
Make up and Hair
Rachel Sandler
@rachelmsandler
Models
Ayen Feliciano
@lilacayen
Trey Alcantara
@triqqahappy
Gorgonia Landicho
@gogogoyit
Vintage Barong from Wolf and Gypsy
Manobo and T’boili tribal beads
T’boili tribal beads
Gown by TGCN
Top and String Vest by Valinda Rai and Kalinga tribal beads
All accessories are provided by the Lahing Kayumanggi Dance Company
2 comments:
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