The recently progressed lifestyle brand, Ursus et Cervus, has released the lookbook for their Spring/Summer '14 offering. Refusing to fall in the just-a-clothing brand category, Ursus et Cervus has launched Publication, their lifestyle website that communicates the brand's bigger vision. Although they have recently experienced this change, they have not forgotten the facet of the brand that got them started, which is clothing. This collection embodies the season through bright colored prints and light toned t-shirts, that successfully showcases the aesthetic of the brand through simple design. Also, the brand keeps it interesting with shooting this lookbook using film cameras.
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