16 December 2014

A Discussion With. Out of Scratch



Geoff Gonzalez, also known as Out of Scratch has been taking videos for a couple years now, focused on showcasing the local scene and the inspiring people that are a part of it. He continuously works on his craft, while also cultivating relationships with individuals who influence him constantly about life in general. In the world of independents, subcultures and alternative lifestyles, it is truly colorful yet proves itself to be difficult. The glamour in doing what one loves is very enticing, however, it should come with great effort and a fair share obstacles. Nonetheless, a lot take this journey of doing what they are passionate about, but only the genuinely passionate comes out victorious. Geoff clearly knows that, and Out of Scratch is his way of educating and inspiring both the beginners and the ones already in the journey. Have a glimpse of who he is and what is Out of Scratch all about in our short discussion with him below.


What is Out of Scratch?

Out of Scratch is a brand I created based entirely out of pure passion. It’s the name I use every time I make videos about my friends. You know, Out of Scratch Presents...

It all started because back then I used to make skate videos. From there it evolved into featuring the people around me. It’s crazy because now I get to make videos of the people I looked up to growing up. Just by creating videos and following my dreams I got to meet Ali Shaheed from A Tribe Called Quest, Jeff Staple the Founder and Creative Director of Staple Brand, Afrika Baambataa of Zulu Nation, Steve Aoki, and Futura and 13th Witness to name a few.

I also have a website (outofscratch.com) wherein I get to share the videos that I create. The website serves as a platform for my videos as well as the things that interest me. Whether it’s music, fashion and the arts. It’s actually a nice way of letting people know the things that I am currently in to.


Is it a completely different entity than yourself, or does it entirely embody who you are as a person?

It definitely embodies who I am as a person. I love to create things and just share them to everyone. Hopefully I get to inspire others to do the same. The main objective in what I do is to show people that you can achieve anything if you put your heart into it.


Are you doing other things besides Out of Scratch? 

Yes. Every now and then I get to DJ at different clubs here in Manila. Just recently I got to play for a Nike Trade show and it was pretty cool, mainly because I’m a huge fan of Nike. Plus I got to see some of the stuff their going to release next year. It’s pretty amazing where music can bring you.

I also have a company that me and my good friend started about a year ago, it’s called Business Videos Corp. We basically create videos to help businesses get their word across. I’ve been learning a lot so far and I plan to become the best video company here in Manila. Haha!


What pushed you to pursue music as a DJ?

I never really had any plans on becoming a DJ. It just kind of happened. I was just making mixtapes for Out of Scratch. I guess people liked them and from there I got invites to play at different spots. I give much of the credit to Today x Future though because they were the ones who really encouraged me to DJ and from there things just kinda kicked off. For that I am grateful.


Have you always thought of doing these things for a living?

To be honest, not really, because back then I was just a kid who loves to make skate videos, and I used to skate a lot too so I was just open to trying out new stuff. Skateboarding really made me curious about a lot of things, especially the culture.

What are the key learning’s you received from doing and being Out of Scratch?

I’ve learned a lot of things over the years. I’ve learned that the more I meet people who are passionate in what they do, the more I feel that there are so much to learn. Probably the most important thing I’ve learned is that you never really stop learning.


Did you learn videography because you wanted to pursue Out of Scratch?

I was already making videos before I created Out of Scratch. I just started Out of Scratch to make things official. Plus the name Out of Scratch sounds pretty awesome to me. Lol.


We have seen similarities of your style with renowned videographer Levi Maestro's, has he played a part in creating Out of Scratch?

Levi Maestro, man, I look up to that guy. The first time I saw one of his videos, it inspired me to continue what I was already doing. He gave me the confidence to pursue what I love. That guy inspired me in so many ways and I’m sure a lot of people can say the same.


Why did you choose the name, Out of Scratch? 

I got the name Out of Scratch because whenever I make videos I just make things from scratch. I don’t really have any storyboards or prepare any shot list for my videos. I just shoot and edit the things that I like.

How important is the effort to reach out to people that inspire you and create relationships with them?

It’s very important because you get to learn more about that particular person who inspires you. You feed off from their energy. You get to learn new things and how they see things in their own perspective. These are the people who genuinely help and share some of the knowledge they acquired during their years of hard work.


What is next for Out of Scratch?

I am starting to develop an interest in designing clothes. It’s something that I’ve been thinking of doing for almost a year now. I’m still learning though but as soon as I find the right timing I’ll probably release a couple of things that I have in mind.

Also, I am doing a video with Nike. I’ve been lucky enough to be given an opportunity to work with them. I am hoping to get a shot at making commercials for them in the near future. I also did a video with DJ Neil Armstrong for his Dinner and a Mixtape party. I just mainly like to continue to make more videos and feature more people on Out of Scratch Presents and see how far I can take this.



Photos and words by Marvin Conanan


Submanic Skateboards Welcomes Jemath Libre


Local skate company Submanic Skateboards adds a young gun to their skate team. Plucking from their hometown of Cebu, Submanic taps Jemath Libre to be their newest rider. He proves his worth with his debut video clip. Shot from the team's recently-concluded skate trip, Jemath executes solid tricks with the style of a veteran. Know more about him and the rest of the Submanic crew when their tour video drops on Christmas Day.


Adidas Originals x Pharrell Williams Stan Smith "Polka Dot" Collection


Fresh off a couple of previous tie-ups, German athletic footwear giants Adidas release another collaborative effort with musician, hit-maker, and all-around cool guy Pharrell Williams that focuses on the Adidas Stan Smith. This time around, the leather uppers of the tennis footwear staple are done up in bright hues of white, yellow, and blue with contrasting polka dot prints thrown in the mix as well. If the Stan Smith is an icon of footwear minimalism, this vibrant collection stands as a nice little anti-thesis to that whole point. Shop the collection now at retailers such as The SneakPeek.





15 December 2014

#CommonPublic by Marvin Conanan


#CommonPublic "Los Angeles Raiders"
A Photo Series by Marvin Conanan

If you have been an avid visitor of the website, we are sure you have seen our invitation for collaborators. The collaborator project is a way for Purveyr to showcase local talents from different mediums like photography, graphic design, videography and more. It is a channel for these individuals to display their skills by partnering with us in creating an exclusive series for Purveyr. There have been numerous interested creatives who reached out to us already, and it is very exciting to share what they will produce. But to kick off this collaborative concept of Purveyr, we present our very own, Marvin Conanan and his series, #CommonPublic. 

"It is just recently when I realized that I'm actually insane about photography. I have been doing it for more than 5 years already, but I have never looked at it this way. Yes, I enjoy it so much, but was never this thrilled about it. So I figured, it's time to pursue it again.. probably not professionally, but now, with more passion and effort put into it.

This series I will be doing with Purveyr is somehow a celebration of Filipino society and culture, in a very non-glamorous way. It will be a compilation of photographs that express realities around the country. #CommonPublic is a series that aims to reveal uncommon contexts of Filipino life through ordinary scenarios. It will be a candid display of the actual, which will bridge its gap with the world of manipulated online content." - Marvin


Converse Cons Project Manila


Converse Philippines recently organized the CONS Project Manila, where they worked with two local artists and a regional skate brand ambassador. The project was done to express what CONS is all about, which is inspired by the CONS Fall 2014 collection. The CONS Project Manila is a one-day event at the Pelota Court, Las Pinas City. The event was focused on a Do-It-Yourself skateboard ramp workshop courtesy of the Converse team and Jeff Gonzales, and highlighted local street art with live art sessions of Rai Cruz and Nemo Aguila. It is great that world-known brands are also already taking part in aiding the growing local culture in the Philippines, specifically street art and skateboarding.



Threedown 3rd Anniversary Collection Lookbook


Streetwear brand ThreeDown has recently celebrated their third year of existence. To commemorate it the skate-influenced brand has released an Anniversary Collection which consists of graphic t-shirts expressing their usual nonconformist ideologies. ThreeDown thrives on being the voice of revolt for a certain group of individuals, particularly those who are heavily influenced by hip hop and skateboarding. They commonly address consumerism, anti-corporate mentality and trend parodies, which is consistent with this new collection. The collection also includes a beanie and a ski-mask.










WIP Caps x Artifice Records Snapback


WIP Caps constantly show their support for the music scene through collaborative works with local artists. This time, they link up with Artifice Records for the music label's first snapback cap. Artifice is a hip-hop music company headlined by Loonie, Ron Henley, Abra, Rjay, and Beatbox Philippines. For this headgear, they decided to used a black polyester/wool material for the dome and black croc-skin leather for the bill. At the front panels is a 3D embroidery of "Artifice Records". The side panels rock the logos of the collaborators. On the left is the Artifice logo while the right side dons the WIP "Crown" logo. "Est. 2012" is embroidered at the back, above the plastic snap closure. Available now at www.wipcaps.com and through their trusted stockists.



12 December 2014

THE: Cubao City Futbol Club


The weekend officially kicked off the holidays for THE, as they released the initial part of their Holiday Collection 2014 with the 'Cubao City Futbol Club' series. The release draws inspiration from various football teams around the world while keeping their iconic Cubao-background. These pieces take on sheer aesthetics in the high-quality production THE always goes through. Despite having a theme, these pieces are timeless staples that should be good year-round. The staple pieces are updated with a hint of the latest trends - making this release a sure 'can't-miss' kind of thing. The release features a sweatshirt and a couple of tees. These pieces should be up at THE at Cubao X. For more details their site should have you covered.






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