The Axe Barbershop at Felipe And Sons

Last Saturday we were invited to take part in Axe's lifestyle concept, The Axe Barbershop. Axe partnered with Felipe And Sons to sample their fragrance and showcase its technology of having different levels of scent. Also, they express their passion for men's culture hence doing the concept in a man cave called Felipe And Sons. It is a barberdashery as they would call it as they are a barbershop and a haberdashery, plus a lot more quirks to celebrate interests and lifestyles of men in general. You will be treated with intricate haircutting and man-pampering in a vintage-inspired interiors, while also having the choice of having a coffee or an alcoholic drink of your choice. The Axe Barbershop is a very interesting concept, and it's great that a global brand is partnering with local talents and businesses.

Dhruva Tara - Hologram

Dhruva Tara releases a music video of their song Hologram featuring a story of the relationship of two girls. The story is a successful translation of the song through its foreshadowing throughout the video. Dhruva Tara boasts a pop rock sentimentality but fuses it with various influences. Listen to the track and watch the video above.

Source: Vandals On The Wall

Ursus et Cervus: The Publication Recap

The collective and lifestyle brand, Ursus et Cervus, launched it's newest and biggest project, an online magazine, a couple of weeks ago in an event aptly called "The Publication". The website aims to create a dynamic between idealists, creatives, and a network of subscribed individuals by constructing an online platform or virtual space for conversation. Art & Design, Style, Food & Travel, Music, Film & Literature, and Big Ideas are the lifestyle themes the UETC publication team attempts to delve into. Through being  that avenue for conversation, UETC hopes to share the stories behind various sub-cultural movements and broaden its reach to an interested readership from the local context.

The event, held from 3:00 pm to 6:00 pm, was a projection of what UETC wants to achieve with it's publication - a concentrated community comprised of passionate individuals from different backgrounds. Yardstick, a third wave coffee joint, served as the venue for the launch - offering artisanal cups of coffee and bottles of locally brewed craft beer. Apart from being just a showcase of the launched website; independent musicians from the different music scenes were also represented in the event - Bibliotheque and Contra Classic from the college scene, CRWN, No Rome, and SimiarObjects from the electronic scene, as well as DJ Rye from the hip-hop/turntablism scene. Furthermore, the event also functioned as a pop up for UETC's clothing, life store (accessories), and creative (artworks) teams.

The Publication is just one small step to UETC's goal of building an interconnected community of persons, but rest assured that we could expect bigger and greater things from the brand in the coming years. Whether it be more events, printed issues, or even a physical space; we can not help but wait for what the future brings. You can view UETC's online publication  here.

Source: Ursus et Cervus

Magnum Pleasure Store Food Photography by Pepper's Mylene Chung

The first Magnum Pleasure Store is set to open their doors by April 8, 2014 in SM Aura. While that is just a few days away, a lot of people including us are curious about what Magnum has in store for us. Good thing, Pepper has us covered. Having their Director of Photography, Mylene Chung, shoot the store's food for their menu and other visual paraphernalia, we are treated with spectacular images of what Magnum Pleasure Store will provide to its customers. Besides having a make-your-own-customized-Magnum-bar area, and actually being an ice cream cafe, it is surprising to see that they will also serve some savory dishes. Some of the notable sounding and looking dishes that we are looking forward to are the Cocoa Rubbed Chicken, Magnum Burger, Croque Madame and Whipped Ricotta Crostini. Check out the complete details of their menu and this news at Pepper.

Source: Pepper

Elevate Apparel "Create Your Future" Lookbook

Elevate Apparel treats us to a brand new collection in the midst of summer - as they got us yearning for another day-out with one of their tees. Their latest release called "Create Your Future" is comprised of several well put-together tees; comprised of simply composed designs. The title of the collection subtly touches on the elevation of a nation - a witty pun. The tees have been a staple for the brand, and the success brought out by them are just rather impressive. The Lookbook is out, and their latest tees have been matched with the brand's camp caps - proving the versatility of the brand's products. Take a look at a selection over at Elevate Apparel online.

Complex presents Creative Rec, Saucony Originals and Greater Good

Complex has just launched the new collections and brands that they are carrying last Tuesday in their Shangri-la Plaza branch. Dubbed as the celebration of sneakers, threads and beats, the event came through with the promise. Great looking sneaker collections of Creative Rec and Saucony Originals were showcased during the happening. While in the threads area, local clothing brand Greater Good presented their delivery 1 of their Summer 2014 collection. The event was festive as a mix of media men and event-goers flocked the store the whole time. They were treated with free food and music by a local DJ. Visit any Complex Lifestyle Store to check out their new products.

Photos by: Marvin Conanan

C R W N feat. Olympia - On My Mind

Producer C R W N's collaboration with R&B singer, Olympia has caught our ears. Though released a couple weeks back, we can't let a track in this caliber pass without notice. The soulful voice of Olympia engages alluringly with the tunes presented by C R W N. The track is reminiscent of a night cap playlist boasting an infusion of R&B and chillwave.



Source: Bratpack